Skip to content
Free Shipping over $100 (excluding bulky items)
Sleep Sale Enjoy up to 30% ends October 11, 2025
Free Christchurch pick up
Brands You Can Trust
Free Christchurch Pick Up

Pairs Well with

Calm-a White Noise Machine

Regular price $42.49
Sale price $42.49 Regular price $49.99

Calm-a White Noise Machine – Six Gentle, Comforting Sounds to Soothe Your Baby to Sleep

NEW Continuous Play Calm-a White Noise Machine – Six Gentle, Comforting Sounds to Soothe Your Baby to Sleep

Give your little one the peaceful rest they deserve with the Calm-a White Noise Machine. Babies are born loving white noise—it’s what they’ve known since before birth. In the womb, they’re surrounded by the reassuring hum of life: your heartbeat, the rush of blood, and the rhythmic sound of your breath. These familiar, soothing sounds create a natural sense of safety and comfort.

Once in the outside world, babies are suddenly faced with unfamiliar noises—or complete silence—which can leave them feeling unsettled, vulnerable, and unable to sleep. That’s where Calm-a comes in.

Download Manual

Learn more about Calm-a including listening to the sounds it plays:


    Sweet Dreamers Premium Sleep & Swaddle Transition Bag 0-3M 2.5 Tog

    Regular price $59.46
    Sale price $59.46 Regular price $69.95

    Tired of sleepless nights and the constant swaddle battle?

    The Sweet Dreamers Premium Sleep & Swaddle Bag (0–3 months, 2.5 TOG) is your all-in-one sleep solution, thoughtfully designed to support safer, longer, and more restful sleep for your baby. This award-winning product combines the security of a swaddle with the freedom of a sleeping bag—helping babies settle faster and sleep longer.

    Made from exceptional-quality, super soft organic cotton, this breathable sleep essential is perfect for babies with sensitive skin or allergies. Crowned a Loved By Parents (LBP) Award Winner, it's a must-have for any new parent looking for safe, practical, and gentle sleep support


    Sweet Dreamers Premium Sleeping Bag 1.0 Tog

    Regular price From $50.99
    Sale price From $50.99 Regular price $59.99

    Give your little one the gift of safe and comfortable sleep

    The Sweet Dreamers 1.0 TOG Sleeping Bag – Blue Moon & Stars. Designed for toddlers aged 3–24 months, this beautifully crafted sleeping bag is made from a luxurious blend of bamboo and organic cotton — ultra-soft on delicate skin, naturally breathable, and temperature-regulating to prevent overheating.

    The 1.0 TOG rating makes it ideal for use in warmer nurseries, while its moisture-wicking fabric keeps your toddler comfortable all night long. Every detail — from the gentle seams to the smooth zips — has been carefully designed to support safer, fuss-free sleep and lasting quality you can trust.

    Perfect for toddlers who have outgrown swaddles, it’s the cozy sleep essential that grows with your child.

     

    Cuddledry Hands-free Baby Towel

    Regular price $79.99
    Sale price $79.99 Regular price

    Cuddledry Hands-Free Baby Towel – The Original, Multi Award-Winning Design

    Make baby bath time a breeze with the original, multi award-winning Cuddledry Hands-Free Baby Towel.
    Designed to keep both you and your baby warm and dry, this innovative towel attaches securely around your neck like an apron, freeing your hands to safely lift and wrap your little one.

    Endorsed by parenting experts and featured on Dragons' Den, the Cuddledry towel is a must-have for new parents seeking a safer, more comfortable bath time experience.
    Its thoughtful design reduces stress and enhances bonding moments with your baby.

    Customer Reviews

    Based on 13 reviews
    92%
    (12)
    0%
    (0)
    8%
    (1)
    0%
    (0)
    0%
    (0)
    E
    E Carroll
    Very helpful

    I’ve been using this sheep since my baby was a newborn each time he was to go to sleep. I really didn’t think it worked until after we finished the 4 month sleep regression and he turned 5 months. He knew when it was sleep time so when he started to wake every couple hours a night, this sheep here gets turned on when he cries (due to the setting that turns it on when they fuss) and it literally puts him back to sleep. I have only used the one shhh sound which has worked a treat. I recommend this sheep because it’s helped me drastically improving our sleeps and I also advise as a mother (not a professional) to be consistent if you use this as a way to help your child indicate that it is sleep time. Obviously it may not work for everyone but it has us, so thank you.

    A
    Annon
    Great product

    Great product but stopped working after three months of use and couldn’t get a replacement as brought over 6 months ago.

    R
    Rachel
    Ewan the magic sheep

    I was given the standard Ewan which we loved. When I discovered deluxe Ewan I bought one as having the additional feature of sensing bubs and auto playing it was really appealing and had proven great.
    The only criticism is the controls on the standard sheep are easier than the deluxe.

    C
    Chloe
    Everyday essential

    We use this everyday! Get your rechargeable batteries out because you’ll need them.

    A
    Alice Masivou
    We love Ewan

    He's cute and he's soothing for bub!