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Baby Head Shape Support

Moose Baby-Head-Shape Support

Regular price $34.99 $34.99 Sale

FREE shipping on orders over $150

Reduce the pressure on your baby's head & Reduce the risk of Flat Head Syndrome

Back is Best

Research is clear that on the back is the best way for your baby to sleep. It is twice as safe as the side and six times safer than the front.  Sleeping your baby on the back is one of the best ways to protect your baby from sudden infant death syndrome.

Some babies develop misshapen, flat or an uneven head shape from too much time spent lying on one part of the head. This is called ‘positional head-flattening’ or medically the term is Plagiocephaly (play-gee-oh-kef-a-lee).

During the first few months the bones of your baby’s skull are quite soft. Pressure from lying on the same spot, can make the head change shape. In our busy lifestyle we often have baby lying flat against a surface.

Although there is no evidence that head flattening causes harm, most parents would like to prevent it.

Your newborn will generally stay in the position they are placed for sleep, until they can move themselves.  You need to alternate your baby’s head position when they sleep. However some babies prefer a certain head position.

Your baby may be born with a slight flat spot due to the delivery. This can make their head rest more easily on that spot. Or they may have a favourite head position and so a flat area develops from habit. This is where the BABY HEAD SHAPE SUPPORT comes in handy.

The curved design of the BABY HEAD SHAPE SUPPORT gently supports your baby’s head and eases the pressure on the back of the head. The support still allows your baby natural movement without restriction or discomfort.


  • The BABY HEAD SHAPE SUPPORT is made from memory foam with a soft cotton cover for breathability.
  • It can be used in a variety of circumstances when baby is lying flat in the cot, on the floor or in the stroller.
  • Due to the ergonomically designed shape of the BABY HEAD SHAPE SUPPORT it allows your baby to move naturally without any restriction.
  • The Baby Head Shape Support is suitable for new-borns to 4 months of age or until your baby has begun to roll.
  • The BABY HEAD SHAPE SUPPORT is not a regular pillow and does not lift your baby’s head. Instead, it provides gentle cradling to reduce pressure on the skull.
  • White cotton cover included.


Measurements are: 3.2cm high. 24.5cm x 22.5cm

What is Plagiocephaly – misshapen head or flat head syndrome?

It is quite common for a newborn baby to have an unusually shaped head. This can be either related to their position in the uterus during pregnancy, or caused by moulding (changing shape) during labour, including changes caused by instruments used during delivery.

Flat Head Syndrome occurs because the bones of a newborn baby's head are thin and flexible, so the head is soft and may change shape easily. Flattening of the head in one area may happen if a baby lies with their head in the same position for a long time.



  • We dispatch orders throughout NZ  Monday to Friday. Last courier pick-up is 3.00pm.
  • Usual delivery time 1-2 working days  
  • Courier door-to-door delivery using Courier Post
  • Shipping: $8.99 or FREE shipping on orders over $150.
  • Please provide a physical address. We do not send to PO Boxes.
  • For faster delivery please provide a non-rural address. RD deliveries take up to 6 days longer.

    Customer Reviews

    Based on 7 reviews
    Great wee product

    My girl is a side sleeper and favours one side of her head, this product definitely helps to make the side sleeping less extreme but can’t eliminate it as she must have been that way inclined in the womb! Having said that, I may still get a second pillow just so I can have it in her carry cot as well as the co-sleeper, as I find myself moving the pillow to whichever room she goes to

    Rochelle Murray

    Definitely helping to re shape our baby's head!!

    Safe to use, nice and soft fabric

    The head support is portable and lightweight so it's a comfort that we could take anywhere. Familiar to baby which helped him to sleep in different places. It's easy to clean the pillowcase. Soft, breathable material gave more confidence to let baby sleep on it and baby could still move his head as he wanted and wasn't completely stuck in one position. It prevents flat head syndrome.

    Courtney Claydon
    Definitely recommend 10/10

    Absolutely amazing! Has been great using on my wee girl who was favouring one side. This has worked perfectly to hold her head in place and stops her from turning her head on the preferred side. The material used on the support is a lovely smooth material which is extremely comforting on bubs head! The product used inside the support is a lovely soft texture that just moulds into the head, our girl didn’t even notice it was there. Easy to wash.

    So so happy!

    When bubba was born he had a misshapen head. I'm not sure if it happened during the difficult birth or if he was laying that way in my tummy. Anyways, this product sorted it out and now the shape of his head is fine. We used it from 3 weeks until about 3 months. It was good having the cover which washed really nicely (some other brands don't come with a cover). I'm very pleased I used it and I'll keep it in case our next child has the same problem. Thank you very much.

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