{"title":"White Noise \u0026 Sleep Aids","description":"","products":[{"product_id":"calm-a-white-noise-machine","title":"Calm-a White Noise Machine","description":"\u003ch2\u003e\u003cspan\u003eCalm-a White Noise Machine – Six Gentle, Comforting Sounds to Soothe Your Baby to Sleep\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eNEW Continuous Play Calm-a White Noise Machine – Six Gentle, Comforting Sounds to Soothe Your Baby to Sleep\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eGive your little one the peaceful rest they deserve with the Calm-a White Noise Machine. Babies are born loving white noise—it’s what they’ve known since before birth. In the womb, they’re surrounded by the reassuring hum of life: your heartbeat, the rush of blood, and the rhythmic sound of your breath. These familiar, soothing sounds create a natural sense of safety and comfort.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eOnce in the outside world, babies are suddenly faced with unfamiliar noises—or complete silence—which can leave them feeling unsettled, vulnerable, and unable to sleep. That’s where Calm-a comes in.\u003cbr\u003e\u003cbr\u003e\u003ca title=\"Calm-a-white noise machine Manual\" href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1766\/0589\/files\/Calm-a_Instructions_27_July_2021.pdf?v=1755752563\"\u003e\u003cstrong\u003eDownload Manual\u003c\/strong\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eLearn more about Calm-a including listening to the sounds it plays:\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AhZ3rpg3R3I\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Moose","offers":[{"title":"Default Title","offer_id":30973699620935,"sku":"MCA-1","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1766\/0589\/products\/Sqp1.jpg?v=1588142555"},{"product_id":"warm-ease-heated-baby-belt","title":"Warm-Ease Anti-Colic Heated Baby Belt","description":"\u003ch1\u003eEase pain from colic, cramp \u0026amp; wind\u003c\/h1\u003e\n\u003cp\u003eWarm Ease combines warmth \u0026amp; gentle pressure to ease tummy pain.\u003c\/p\u003e\n\u003cp\u003eOur super-soft Warm-Ease tummy belts are a natural, non-invasive remedy for discomfort caused by colic, traped wind and tummy cramps.\u003c\/p\u003e\n\u003cp\u003eWarm-Ease can be routinely placed on baby before and during a feed to relax the tummy muscles and comfortably settle baby for a peaceful feed.\u003c\/p\u003e\n\u003cp\u003eSimply heat the inner pad (in the microwave or in hot water), wrap Warm-Ease around baby’s tummy and watch baby relax into a settled feed and restful sleep.\u003cstrong\u003e\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Moose","offers":[{"title":"Fox","offer_id":32347171881031,"sku":"MWE-1","price":39.99,"currency_code":"NZD","in_stock":false},{"title":"Owl","offer_id":32347171913799,"sku":"MWE-2","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1766\/0589\/products\/cubealseep.jpg?v=1621485980"},{"product_id":"moose-baby-head-shape-support","title":"Moose Baby-Head-Shape Support","description":"\u003ch2\u003e\n\u003cspan\u003eMoose Baby Head Shape Support Pillow – Reduce Pressure \u0026amp; Lower Risk of Flat Head Syndrome\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eBack is best—research shows that placing your baby on their back to sleep is the safest position, reducing the risk of Sudden Infant Death Syndrome (SIDS). However, spending long periods lying in one position can sometimes lead to positional head flattening (Plagiocephaly), where the back or side of the head becomes flat or uneven.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eDuring the first few months, your baby’s skull is soft and delicate, making it more susceptible to shape changes from consistent pressure on one spot. In today’s busy lifestyle, babies often spend a lot of time lying flat—whether sleeping, resting, or in a stroller or car seat.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe Moose Baby Head Shape Support Pillow is designed to help. Its curved, ergonomic shape gently supports your baby’s head, distributing pressure evenly to reduce the risk of flat spots. The design allows natural head movement without restriction or discomfort, making it ideal for everyday use in bassinets, cots, or supervised rest time.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eWhether your baby was born with a slight flat spot or simply prefers a certain head position, this pillow provides extra comfort and helps protect their natural head shape—giving parents peace of mind.\u003c\/div\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"Moose","offers":[{"title":"Pink","offer_id":39272312012871,"sku":"MHS-2","price":34.99,"currency_code":"NZD","in_stock":true},{"title":"White","offer_id":39272311980103,"sku":"MHS-1","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1766\/0589\/products\/Lifestyle2.png?v=1755582004"},{"product_id":"ewan-deluxe-dream-sheep","title":"DELUXE Ewan the Dream Sheep","description":"\u003ch2\u003eThe Ultimate Sleep Companion for Your Baby – Soothing Sounds, Gentle Glow, and Smart Cry Detection\u003c\/h2\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp data-start=\"398\" data-end=\"763\"\u003eMeet the \u003cstrong data-start=\"407\" data-end=\"427\"\u003eEwan Deluxe Grey\u003c\/strong\u003e, the award-winning baby sleep aid that helps your little one drift off and stay settled through the night. Designed to mimic the comfort of the womb, Ewan uses a unique combination of \u003cstrong data-start=\"612\" data-end=\"646\"\u003ereal heartbeat and womb sounds\u003c\/strong\u003e, gentle \u003cstrong data-start=\"655\" data-end=\"679\"\u003ewhite and pink noise\u003c\/strong\u003e, and a scientifically proven \u003cstrong data-start=\"709\" data-end=\"726\"\u003esoft red glow\u003c\/strong\u003e to support healthy sleep patterns.\u003c\/p\u003e\n\u003cp data-start=\"765\" data-end=\"1058\"\u003eWith the built-in \u003cstrong data-start=\"783\" data-end=\"802\"\u003eSmartCRY sensor\u003c\/strong\u003e, Ewan automatically switches back on when baby stirs, helping them resettle without you needing to get up. Compact, portable and rechargeable, Ewan is the perfect sleep companion from newborn to toddler years — whether at home, in the cot, or on-the-go.\u003c\/p\u003e\n\u003ch2 data-start=\"2452\" data-end=\"2461\"\u003eFAQs\u003c\/h2\u003e\n\u003cp data-start=\"2669\" data-end=\"2878\"\u003e\u003cstrong data-start=\"2669\" data-end=\"2707\"\u003eHow does the SmartCRY sensor work?\u003c\/strong\u003e\u003cbr data-start=\"2707\" data-end=\"2710\"\u003eThe SmartCRY sensor detects your baby’s cries and \u003cstrong data-start=\"2760\" data-end=\"2822\"\u003eautomatically reactivates soothing sounds and the red glow\u003c\/strong\u003e, helping baby resettle without you needing to get up.\u003c\/p\u003e\n\u003cp data-start=\"3371\" data-end=\"3531\"\u003e\u003cstrong data-start=\"3371\" data-end=\"3406\"\u003eHow long does the battery last?\u003c\/strong\u003e\u003cbr data-start=\"3406\" data-end=\"3409\"\u003eWith both sound and light, Ewan lasts around \u003cstrong data-start=\"3454\" data-end=\"3466\"\u003e22 hours\u003c\/strong\u003e. In sound-only mode, you’ll get up to \u003cstrong data-start=\"3505\" data-end=\"3517\"\u003e35 hours\u003c\/strong\u003e per charge.\u003c\/p\u003e\n\u003cp data-start=\"3533\" data-end=\"3633\"\u003e\u003cstrong data-start=\"3533\" data-end=\"3596\"\u003eWhat’s the difference between Ewan Classic and Ewan Deluxe?\u003c\/strong\u003e\u003cbr data-start=\"3596\" data-end=\"3599\"\u003e\u003c\/p\u003e\n\u003cp data-start=\"3533\" data-end=\"3633\"\u003eThe \u003cstrong data-start=\"3603\" data-end=\"3621\"\u003eDeluxe version\u003c\/strong\u003e includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"3533\" data-end=\"3633\"\u003eSmartCRY sensor\u003c\/li\u003e\n\u003cli data-start=\"3656\" data-end=\"3680\"\u003eMachine-washable plush\u003c\/li\u003e\n\u003cli data-start=\"3683\" data-end=\"3719\"\u003eMore sound options (e.g. shushing)\u003c\/li\u003e\n\u003cli data-start=\"3722\" data-end=\"3744\"\u003eContinuous play mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2880\" data-end=\"3159\"\u003e\u003cstrong data-start=\"2880\" data-end=\"2941\"\u003eWhat’s the difference between white noise and pink noise?\u003c\/strong\u003e\u003cbr data-start=\"2941\" data-end=\"2944\"\u003eWhite noise uses all sound frequencies equally, while pink noise is softer and deeper, similar to natural sounds like rainfall. Both help mask disruptive household noises, making them powerful \u003cstrong data-start=\"3137\" data-end=\"3156\"\u003ebaby sleep aids\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"3371\" data-end=\"3531\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sweet Dreamers","offers":[{"title":"Default Title","offer_id":39463414595655,"sku":"DS-3","price":109.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1766\/0589\/files\/DeluxeSquare.png?v=1755496138"},{"product_id":"ernest-bear-night-light","title":"Ernest Bear Night Light","description":"\u003ch2\u003e\u003cspan\u003eErnest Bear Night Light – Comforting Soft-Glow Bedside Light for Toddlers\u003c\/span\u003e\u003c\/h2\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThe Ernest Bear Night Light is the perfect bedtime companion for toddlers and young children, offering a warm, soft glow that creates a calm and cozy sleep environment. With its friendly bear design and gentle light, it helps little ones feel safe and secure at night, easing bedtime worries and making nighttime routines smoother.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eThis child-safe LED night light stays cool to the touch, making it safe for curious hands. Its soothing illumination is bright enough for comfort and late-night check-ins, yet soft enough to avoid disturbing sleep. The portable, lightweight design makes it easy to move between the bedroom, nursery, or even on family trips.\u003c\/div\u003e","brand":"Moose","offers":[{"title":"Pink","offer_id":39804595765319,"sku":"LJC-165","price":39.99,"currency_code":"NZD","in_stock":false},{"title":"Blue","offer_id":39804595798087,"sku":"LJC-167","price":39.99,"currency_code":"NZD","in_stock":false},{"title":"Mustard","offer_id":39804595830855,"sku":"LJC-166","price":39.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1766\/0589\/products\/Square1.png?v=1755496797"},{"product_id":"heat-pack-gel-hot-or-cold-pack-for-warm-ease","title":"Heat Pack - Gel Hot or Cold Pack for Warm-Ease","description":"\u003cp\u003eA replacement gel pack for your Warm-Ease Heated Baby Belt.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Moose","offers":[{"title":"Default Title","offer_id":39972339122247,"sku":"MWE-3","price":19.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1766\/0589\/products\/HeatPackcroppedimage.png?v=1678746066"},{"product_id":"sleepytot-small-comforter-no-velcro","title":"Sleepytot Comforters - No More Dummy Runs","description":"\u003ch2\u003e\u003cstrong\u003eThe cuddly helper that stops midnight dummy missions.\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eSay goodbye to those frustrating late-night searches under the cot. The Sleepytot comforter is designed to hold your baby’s dummy with Velcro paws so it’s always within reach.\u003c\/p\u003e\n\u003cp\u003eAs your little one learns to self-soothe, Sleepytot supports the transition with less fuss — gentle, soft, and always ready for bedtime hugs.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gFROZKVspq4?autoplay=1\u0026amp;mute=1\u0026amp;loop=1\u0026amp;playlist=gFROZKVspq4\" height=\"315\" width=\"100%\"\u003e\n  \u003c\/iframe\u003e\u003c\/div\u003e","brand":"sleepytot","offers":[{"title":"White Cow","offer_id":42036770668615,"sku":"SLP08","price":34.95,"currency_code":"NZD","in_stock":false},{"title":"Grey Bunny","offer_id":42036770701383,"sku":"SLP07","price":34.95,"currency_code":"NZD","in_stock":false},{"title":"Sloth","offer_id":42036770734151,"sku":"SLP09","price":34.95,"currency_code":"NZD","in_stock":false},{"title":"Puppy","offer_id":42036770766919,"sku":"SLP10","price":34.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1766\/0589\/files\/Screenshot2025-09-24132410_730963c3-80d6-4b61-a76a-ac618203154c.png?v=1758691890"},{"product_id":"rockit-stroller-rocker-rechargeable-version","title":"Rockit Stroller Rocker - Rechargeable Version","description":"\u003ch2\u003eLet your baby drift off effortlessly—hands-free rocking for better naps on the go.\u003c\/h2\u003e\n\u003cp data-end=\"486\" data-start=\"320\"\u003eSay goodbye to nap-time struggles with the Rockit Rechargeable Stroller Rocker — a clever, portable device designed to keep your baby calm and asleep on the go.\u003c\/p\u003e\n\u003cp data-end=\"774\" data-start=\"488\"\u003eSimply attach it to your pram or stroller, press a button, and let it gently mimic the soothing motion of hand-rocking. 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